Thursday, April 3, 2014

JamFactory Studio Tenant Andrew Bartlett assists Taylors’ Wines With a Bold Vision

Furniture Designer and JamFactory Studio Tenant, Andrew Bartlett, has recently completed a wine packaging project with South Australia’s family owned Taylors' Wines with their newest wine: Taylors' 2009 The Visionary Cabernet Sauvignon which is the inaugural release of this super-premium wine, which will only be released in exceptional vintages.

“….  Each 750 ml bottle of The Visionary is individually hand labeled, hand numbered and hand packaged in a bespoke design luxury gift box.   In additional the Taylor family also bottled a very limited number of six-litre imperials of the 2009 vintage of which just ten will be released for sale. Befitting the pinnacle nature of this release the family commissioned Adelaide furniture designer and maker Andrew Bartlett to create a bespoke cabinet for each imperial. Each cabinet has been crafted out of a single piece of hand selected Tasmanian blackwood. The fixtures and fittings, including the individual Spanish crafted locking mechanism, have been finished in rhodium to ensure that they, like the cabinet and the wine housed within, will safely see in the second half of this century.

“My task was to create an experience that was both intriguing and subtle from start to finish. The design, construction and presentation of the cabinet enhances the recipients encounter with the wine without overpowering it,” Andrew said.

When the wine and cabinet are purchased (RRP AU$5,000) the buyer will be presented with an individual Tasmanian blackwood presentation box whose design echoes the full size cabinet. Inside the presentation box will be an individual rhodium plated key to unlock the cabinet, a letter of authenticity personally signed by Mitchell Taylor and a series of limited edition photographic prints featuring a selection of specially commissioned images of The Visionary and its cabinet shot by world-renowned photographer Keith Saunders.

This rare occasion, where the packaging is as complex and layered as the wine itself, is one of the elements that make this a genuinely special wine to own. “There is not another table wine packaged to this level of sophistication and luxury anywhere in the world,” Mitchell said.

Andrew produced a total of twenty sets of boxes for the two vintages.